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September 2024

Landing Page Deep Dive: How SocialPilot Converts Visitors into Leads
Let’s take a break from our usual psychological principles and do a landing page analysis this time.
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Aly Denise
The Power of Commitment and Consistency: How Small Steps Lead to Big Conversions
Harness the Power of Commitment and Consistency to Influence Consumer Behavior and Everyday Choices
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Aly Denise
Scarcity: When You Believe Something Is in Short Supply… You Want It More!
How Scarcity Shapes Our Decisions and How to Spot It in Marketing
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Aly Denise

August 2024

The Role of Authority in Brand Trust: Why Consumers Follow Leaders
How Authority Shapes Our Choices and Builds Brand Loyalty
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Aly Denise
The Power of Social Proof in Decision Making: Why We Follow the Crowd
Understand the impact of social proof on consumer behavior and how to use it responsibly in your marketing
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Aly Denise
How HubSpot Uses High-Converting Landing Pages to Turn Clicks into Customers
Learn the Key Elements That Make SaaS Landing Pages Convert and How to Implement Them Yourself
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Aly Denise

July 2024

System 1 and System 2 Thinking: Understanding How Consumers Think and Make Decisions
Understanding the Subconscious, Heuristics, and Cognitive Biases to to Enhance Your Marketing Strategy
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Aly Denise
Introduction to Behavioral Science in Marketing
The Hidden Force Behind Consumer Decisions
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Aly Denise
Cognitive Biases Series: The Anchoring Effect in Pricing Strategies
How First Impressions Shape Perceived Value
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Aly Denise
Welcome to Behavioral Marketing Lab: Your Guide to Transforming Traffic into Profits
Generating a lot of website traffic but conversions remain stagnant? Get 5-minute bite-size lesson every week to help you turn traffic into profits!
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Aly Denise
Coming soon
This is Merlinetics Lab.
 • 
Aly Denise
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