This isn’t your typical marketing newsletter.
Merlinetics Lab is where I will share my love for intuition and systems.
Part instinct, part structure.
A field journal and a framework.
It’s how I make sense of conversion, growth, and human behavior.
What I’m doing feels like therapy… but for businesses.
Looking at the data. Spotting the gaps and loops. Reprogramming the system for something better.
Each post is a bite-sized breakdown on:
Behavioral economics in action
Tracking clean funnels
Conversion research and A/B testing
Messaging clarity, positioning, and strategy
Patterns, systems, and decision-making frameworks
No fluff. No recycled advice. Just sharp, real-world insights from the frontlines of experimentation.
Why subscribe?
Build smarter funnels. Learn how CRO pros think, test, and find leverage.
Stay sharp. Each post is short, actionable, and grounded in live client work.
Join the lab. This is for marketers and builders who value precision over noise.
If you're a growth-minded marketer, strategist, or founder... you're in the right lab.
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— Aly
Founder, Merlinetics | CRO Partner for Growth-stage MarTech SaaS
