Welcome to Behavioral Marketing Lab: Your Guide to Transforming Traffic into Profits
Generating a lot of website traffic but conversions remain stagnant? Get 5-minute bite-size lesson every week to help you turn traffic into profits!
Why do people buy?
Have you ever stopped and asked yourself: “Why do I buy something?”
Is it because of:
The influence of a sale sign in a store?
A countdown timer on a website?
Something else entirely?
In today’s digital world, catching people’s attention and getting them to visit your landing page or website is only half the battle.
You need an edge.
Without understanding about what make people do certain action, you’re leaving potential revenue on the table.
I’ll tell you the not-so-secret factors that influence people to buy.
Every week, I’ll break down these insights into bite-sized 5-minute lessons that will help you turn traffic into profits.
I'm Eydee, and I've always been curious about the "why" behind the "what."
This insatiable curiosity led me to explore why people buy things.
Recently, I embarked on a journey through CXL's CRO minidegree program, and I'm excited to share the insights and strategies I've learned with you.
What to Expect
Every week, I'll break down key insights into bite-sized, 5-minute lessons that will help you turn traffic into profits. We'll explore:
Understanding how people work, so you can convert them
Conversion Rate Optimization (CRO) techniques
Practical tips to implement in your own marketing strategies
Case studies and real-world examples
Data-driven marketing strategies
Learn from industry experts
What is Conversion Rate Optimization (CRO)?
In simple terms, CRO involves reducing friction to encourage desired actions, such as making a purchase, filling out a form, or signing up for a newsletter.
While it is primarily associated with optimizing websites, CRO principles can also be applied to other parts of the sales process, including landing pages and email campaigns.
What Sets Behavioral Marketing Lab Apart?
We focus on the intersection of behavioral science and digital marketing. By understanding how people think and behave, you can tailor your strategies to convert them effectively.
Ready to Transform Your Traffic into Profits?
Subscribe to Behavioral Marketing Lab and join me on this journey. Each week, you'll receive actionable strategies to boost your conversion rates and ultimately increase your profits.
Don't forget to share this newsletter with fellow marketers and business owners who could benefit from these insights!