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[Lab Note #1] How People Actually Discover You (GA4 Tip Inside)

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Landing Page Deep Dive: How SocialPilot Converts Visitors into Leads
Let’s take a break from our usual psychological principles and do a landing page analysis this time.
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Aly Denise
The Power of Commitment and Consistency: How Small Steps Lead to Big Conversions
Harness the Power of Commitment and Consistency to Influence Consumer Behavior and Everyday Choices
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Aly Denise
Scarcity: When You Believe Something Is in Short Supply… You Want It More!
How Scarcity Shapes Our Decisions and How to Spot It in Marketing
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Aly Denise
The Role of Authority in Brand Trust: Why Consumers Follow Leaders
How Authority Shapes Our Choices and Builds Brand Loyalty
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Aly Denise
The Power of Social Proof in Decision Making: Why We Follow the Crowd
Understand the impact of social proof on consumer behavior and how to use it responsibly in your marketing
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Aly Denise
How HubSpot Uses High-Converting Landing Pages to Turn Clicks into Customers
Learn the Key Elements That Make SaaS Landing Pages Convert and How to Implement Them Yourself
 • 
Aly Denise
System 1 and System 2 Thinking: Understanding How Consumers Think and Make Decisions
Understanding the Subconscious, Heuristics, and Cognitive Biases to to Enhance Your Marketing Strategy
 • 
Aly Denise
Merlinetics Lab
Merlinetics Lab
A field journal on turning traffic into revenue using behavioral strategy, funnel tracking, and conversion research.

Merlinetics Lab

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